seyj mind brand assets and standards
Everything needed to keep the brand consistent: logo files, colour, type, elements, and voice. Take what you need. The standards on this page apply wherever the brand appears.
The mark
A sprout rising from a brainstem. The full lockup is the default; the icon and wordmark stand alone when space is tight. Leave clear space around the mark equal to the height of the icon, and never place the forest version on a dark ground.
Icon mark
Avatars, favicons, small stamps. Never with the wordmark beside it.
Wordmark
Wide, short spaces. Email signatures, footers, banners.
Do
- Keep the mark in one brand tone: forest, cream, or white.
- Give it room. Clear space equal to the icon height.
- Scale the lockup no smaller than 120px wide.
Don't
- Recolour, outline, add shadows, or apply gradients.
- Stretch, rotate, or rebuild the lockup spacing.
- Place it on busy imagery without a forest overlay.
Forest depth, one warm light
Roughly 70% neutral ground (Cream and Deep Forest), 25% greens, 5% Gold. Gold is the only warm accent, used for links, dividers, eyebrows, and small detail. The restraint is what keeps the brand calm.
Click any swatch to copy its hex.
Three typefaces, clear jobs
All three are on Google Fonts and free to install. Sentence case in prose; the name is lowercase, seyj mind, even at the start of a sentence.
Display · Marcellus
Headlines, pull quotes, the wordmark. Set tight (line-height 1.1) with a hair of letter-spacing. Regular weight only.
Get the fontSlow is fast.
Body · Jost
Copy, navigation, labels. Light (300), generous line-height (1.7). Uppercase with 0.22em tracking for eyebrows.
Get the fontTherapy is a place to slow down and become curious about what's happening beneath the surface.
Buttons · Inconsolata
CTA buttons only. Uppercase, tracked 0.14em, near-square 3px corners. Never for body copy.
Get the fontLeaf and swoosh
Line drawings from the same hand as the mark. Use them quietly as an accent, a divider, or an edge framing a section, at low presence and in a single brand tone. One per view. They never compete with the logo, and they are not illustrations to build layouts around.
Leaf
Leaf two
Swoosh
Swoosh two
Swoosh three
Photography direction, for reference: forest, light and shadow, water, the cycle of death and rebirth. Still and unforced, with depth and warm natural light. Green and earthy, never cold or clinical. Hero imagery always carries a forest gradient so cream type stays legible.
Open photography folderHow seyj mind sounds
Warm second person. The reader is the hero; the practice is the steady guide beside them, never the expert above them. Unhurried and honest. Sentence case, British-leaning spelling, no emoji.
"Slow is fast. You don't need to share everything today. We trust the wisdom of your unfolding over time."
You don't have to hold it together alone.
If you're the one everyone leans on, this is a place to set some of it down. seyj mind helps overfunctioning people move out of survival mode and into a steady, grounded pace, the kind your own nervous system can actually trust.
Positioning line: Psychotherapy in San Clemente & Southern Orange County · In Person & Telehealth. Footer line: We hold space for what emerges. Slow is fast.
- Slow is fast.
- A forest with unfinished paths.
- seyj · your wise mind.
- Your wise mind isn't something you have to find. We help you reconnect with it.
- You're not lost or broken, you're ready to feel your way through.
CTA wording in use: Book a session · Start here · Start your journey · Book your first session · Start therapy.
The asset pack
Four Drive folders hold everything: logo files, icons and swoosh marks, on-brand stock photography, and one folder with all of it together. SVGs scale to any size without loss, so send those to printers and designers first, and ask for a PNG only when a tool can't take an SVG.
Logo
- Lockup, forest and cream
- Icon mark, forest and cream
- Wordmark, forest and cream
Elements
- Leaf, two variations
- Swoosh, three variations
Also inside
- Full brand guide PDF
- Stephenie's portrait
Questions about applying the brand, or need a format that isn't here? Reach out to Windborne House.
seyj mind · brand reference